Senior Brand Manager (m/f)

Marketing
Belgrade
Full time
13.06.2024.
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Max Bet is a part of Flutter Entertainment and a rapidly growing company based in Serbia that specializes in sports betting, gaming, and gambling. We are dedicated to setting new standards in the industry and providing the best gaming and entertainment conditions for our customers. Our powerful network of gaming locations ensures our availability and accessibility to players. We prioritize our employees and foster a strong team spirit through communication and mutual understanding. We are constantly growing and now we are looking for a:

Senior Brand Manager (m/f)
City: Belgrade

As a Senior Brand Manager, you will be responsible for leading the development and implementation of comprehensive branding strategies to enhance brand awareness, increase user acquisition, and drive brand loyalty. You will collaborate with diverse teams to ensure brand consistency and alignment with business goals, while leveraging consumer insights and market trends to differentiate the brand in a competitive environment.

Key responsibilities:
• Develop and implement brand strategies that include the brand vision, positioning, and key messages across all marketing channels.
• Provide creative direction and lead creative teams to develop compelling brand materials that resonate with the target audience and strengthen brand identity.
• Develop and implement strategic media plans to effectively reach target audiences and maximize brand exposure across relevant channels.
• Lead the planning, execution, and optimization of multi-channel marketing campaigns including product launches, promotions, and brand partnerships.
• Establish and maintain brand guidelines to ensure consistency and cohesion across all brand touchpoints.
• Measure the impact of brand marketing efforts, delivering regular reports and insights to company management that highlight successes, identify challenges, and suggest areas for improvement.
• Lead the collaboration with external creative and production agencies and suppliers.
• Develop and manage budgets for brand marketing activities, ensuring efficient resource allocation to maximize ROI.
• Lead and mentor a team of branding professionals, providing guidance, feedback, and opportunities for professional development.


Zahtevi

Our requirements:
• Bachelor or Master degree in Marketing, Business Administration, or related fields.
• 5+ years of proven experience in development and implementation of brand strategies and campaigns.
• Creative thinker with the ability to translate brand vision into compelling marketing initiatives and brand experiences.
• Excellent communication and presentation skills.
• Analytical mindset and results-oriented.
• Strong leadership and team management skills.
• Knowledge of industry trends, consumer behavior, and emerging technologies in the marketing landscape.


Pogodnosti

Perks and benefits:
• Private health insurance.
• Membership for sports activities.
• Fruit day.
• Colleagues who support your development in the company.
• Flexibility.
• Day off for a birthday.
• Team building and sports activities at the company level.
• A team that grows, develops, and learns together.
• Work in an international company.


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